Frequently Asked Questions - Creating your email campaign

FAQs - Creating your email campaign
Can I automate processes?

Absolutely yes. This is a main strength of the system. The BrotherMailer Email Marketing platform is integrated within a number of existing systems and processes to manage the email activity with as little human interaction as possible. We can build all API / dynamic / triggered requirements, just ask!

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Can I add attachments, embed video and animated gif files etc?

It is not advisable to put script for video in emails, please see our article on video embedding for in-depth information and advice. In a nutshell. this sort of script will lead to a significant proportion of your bulk emails being blocked by inbox spam filters and anti-virus software.

It is usually best to create a splash page for your website on which your video can be viewed, use your email campaign to drive traffic to the microsite or splashpage. BrotherMailer is set up to show you exactly who clicked on what and when, so you will get better data from your campaign and a deeper understanding of your recipients behaviours and motivations.

Can I use an email template produced outside of BrotherMailer, such as templates created by my own web designers?

Yes you can- BrotherMailer allows you to upload any HTML page, this means you can import externally produced templates for editing in BrotherMailer without any problem.

Can I get a branded template professionally designed?

Whether you are looking for a single template or a full suite of templates, BrotherMailer can provide you with a full HTML design service. BrotherMailer bespoke templates can be easily edited by you and used time and time again. Get in touch to find out more.