The BrotherMailer Reporting Suite has been designed by marketers, for marketers.

You get clear, detailed reporting and the ability to track your campaigns in real-time, and at contact-level.

BrotherMailer gives you full click path reporting, which enables you to track your recipients’ behaviour, all the way through to your website and conversion page. This allows you to see:

• Which recipient opened your email
• Which recipient clicked through to your site
• Where your recipient clicked on your email
• Where your recipient went on your site
• Which recipient ‘converted’
• ROI for your campaign

BrotherMailer reporting includes fully exportable data and email updates, boardroom-ready printouts and graphical reports:

You can use BrotherMailer reports to identify your most popular content and landing pages, generate lists of hot leads for follow-up, and pinpoint your most responsive recipients.

Reports will show you at a glance:

• Campaign comparison reports
• Emails forwarded
• Emails posted to social network sites
• Individual contact details and actions
• Delivery and open rates
• Links clicked (by link name and destination URL)
• Replies
• Overlay hotspot report
• Bounces and unsubscribes