The BrotherMailer Reporting Suite has been designed by marketers, for marketers.
You get clear, detailed reporting and the ability to track your campaigns in real-time, and at contact-level.
BrotherMailer gives you full click path reporting, which enables you to track your recipients’ behaviour, all the way through to your website and conversion page. This allows you to see:
- Which recipient opened your email
- Which recipient clicked through to your site
- Where your recipient clicked on your email
- Where your recipient went on your site
- Which recipient ‘converted’
- ROI for your campaign
BrotherMailer reporting includes fully exportable data and email updates, boardroom-ready printouts and graphical reports:
You can use BrotherMailer reports to identify your most popular content and landing pages, generate lists of hot leads for follow-up, and pinpoint your most responsive recipients.
Reports will show you at a glance:
- Campaign comparison reports
- Emails forwarded
- Emails posted to social network sites
- Individual contact details and actions
- Delivery and open rates
- Links clicked (by link name and destination URL)
- Overlay hotspot report
- Bounces and unsubscribes