Create targeted segments from your data:
BrotherMailer allows you to build your sophisticated, highly effective data segmentation queries in under a minute.
Use BrotherMailer to segment your data into highly targeted, responsive groups based on your transactional, demographic or behavioural data you hold in your customer database.
Once you’ve created a data segment in BrotherMailer, you don’t have to spend time rewriting and re-running queries, they will always be up-to-date. BrotherMailer will automatically update your queries in real time, every time a new contact matching that profile is added to your database.
Segment your data, and drive your revenue:
Powerful and easy-to-use, BrotherMailer’s query tool will allow you to explore a limitless world of marketing possibility.
Your demographic data can be used to create marketing segments for targeted messages, to boost your opens, clicks and conversion with your contacts.
Create geographic queries based on the location from which your contacts opened previous campaigns, using BrotherMailer’s superb draw-and-segment tool.
You can identify which geographical areas are your most profitable and target those areas, even when you have no postcode data in your database!
The open or click history of any campaign, even triggered campaigns, can be used to create a detailed segment of your data based on their past interaction with your campaign.
With BrotherMailer’s easy to use, powerful segmentation tools, you can select those that have opened/clicked specific links (or not) across a series of campaigns, in order to send targeted and relevant campaigns, or a re-engagement programme.
Turn your database into a powerful engine that can drive triggered e-mails and ROI-boosting, targeted offers and messages to individual groups:
- Based on transactional and demographic profiles and preferences
- In a series, such as a renewal programme
- Based on recipients’ behaviour when they receive your main email
- Based on profile and preferences
Choose the BrotherMailer package with the Data Query tool to suit your specific needs.